From business to buttons. Designing for effect. Malmo june 11-12 2009

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Day 1
09:00 09:45 Keynote Garr Reynolds - Kansai Gaidai University , Japan
10:00 10:45 “What's going on” to “We're not gonna take it” David Malouf - Savannah College of Art & Design, USA How do we really create and show Return on Investment from social media? Catriona Campbell - Foviance, UK
11:00 11:45 Designing personal informatics Matt Jones - Dopplr.com, UK Usability and the servicification trend Oskar Rexfelt - Chalmers, Sweden
11:45 13:15 Lunch
13:15 16:30 Workshop The Good Tension - Balancing the Pull Between User, Business, and Development Advocates Carolyn Chandler - Manifest Digital, USA Workshop Content Strategy: Content is king! Long live the king! Karen McGrane - Bond Art + Science, USA Workshop Touch electronics, why and how it will change the world Darja Isaksson - inUse, Sweden Workshop Practicing User Experience and Scrum
Viktoria Landberg - Valtech, Sweden
Terese Persson - Valtech, Sweden
Factory Rooftop Factory Martijn Pater - Fronteer Strategy, Netherlands
16:45 17:30 SketchFlow: From concept to production Robert Folkesson - Microsoft, Sweden
19:00 23:00 Evening Event
Day 2: Friday, june 12th
09:00 09:45 Keynote: Designing Humanity into Your Products Bill DeRouchey - Ziba Design, USA
10:00 12:30 Workshop Practicing User Experience and Scrum
Viktoria Landberg - Valtech, Sweden
Terese Persson - Valtech, Sweden
Workshop Sketching for Interaction Design David Malouf - Savannah College of Art & Design, USA Workshop Making Your Case: Sales Skills for User Experience Professionals Gene Liebel - HUGE, USA
Todd Lefelt - HUGE, USA
Patricia Korth-McDonnell - HUGE, USA
Workshop Developer and designer workflow with XAML Robert Folkesson - Microsoft, Sweden
Johan Lindfors - Microsoft, Sweden
Workshop The Good Tension - Balancing the Pull Between User, Business, and Development Advocates Jim Jacoby - Manifest Digital, USA
12:30 13:30 Lunch
13:30 14:15 Experiences from the field: WPF for amazing UI's Johan Lindfors - Microsoft, Sweden Designing beyond the screen: the convergence of products, interactions and services Niclas Andersson - Ergonomidesign, Sweden
Lennart Andersson - Ergonomidesign, Sweden
14:30 15:15 “Every 3 Seconds, a User Dies Somewhere”. Making analytics matter in your design process Gene Liebel - HUGE, USA Construction the house called Co-creation: 5 real life cases and 5 key principles Martijn Pater - Fronteer Strategy, Netherlands
15:30 16:00 Why Designers Fail and What to Do About It Scott Berkun - USA